Airline Passengers Can Earn Rewards Through Lufthansa’s NFT Loyalty Program
Passengers flying with Lufthansa Airlines now have the exciting opportunity to collect Non-Fungible Tokens (NFTs) and enjoy exclusive rewards, including flight upgrades and airport lounge access, by completing NFT sets.
Lufthansa Launches NFT Loyalty Program on the Polygon Network
Lufthansa, a prominent European airline group, has officially introduced its innovative nonfungible token (NFT) loyalty program on the Polygon Network. This groundbreaking program empowers passengers to transform their travel experiences into NFTs that unlock various rewards, such as miles and vouchers for business lounge access.
The Uptrip Mobile Application: A Collaboration for Enhanced Loyalty
On August 31st, Lufthansa unveiled the Uptrip mobile application, a collaborative effort between Lufthansa Innovation Hub and Miles & More, the airline’s renowned frequent flyer program. This app revolutionizes the way passengers engage with loyalty rewards.
Earning NFTs and Unlocking Rewards
Within the Uptrip app, travelers can effortlessly scan their boarding passes, which can then be exchanged for NFT trading cards. To fully harness the potential of this program, users must link their cryptocurrency wallets to seamlessly mint and transfer their Uptrip NFTs. Upon successfully completing specific NFT collections, passengers become eligible for a range of exciting rewards, including flight upgrades, airport lounge privileges, elevated frequent flyer status, and valuable award miles.
Bringing Web3 Accessibility to Customers
Kristian Weymar, an executive at Lufthansa Innovation Hub, emphasized that the project’s goal is to make Web3 technology accessible to their customers. He acknowledged that while Web3 is still in its early stages, this initiative aims to pique users’ curiosity and encourage them to explore its potential.
Strong Interest and Adoption
Christopher Siegloch, head of program development at Miles & More, expressed enthusiasm over the substantial interest in Uptrip. The announcement highlighted impressive statistics, with over 20,000 sign-ups and a remarkable 200,000 NFT trading cards already minted.
Lufthansa’s Embrace of Web3 Technologies
Earlier this year, Lufthansa revealed its interest in integrating Web3 technologies into its business operations. Johannes Walter from Lufthansa Group emphasized the potential of decentralization and tokenization to usher in novel business models, showcasing the company’s forward-looking perspective.
Industry-Wide Adoption of Web3
Notably, Lufthansa is not alone in its endeavors to embrace Web3. In 2022, Emirates, the largest airline company in the United Arab Emirates, announced its plans to accept Bitcoin payments and even venture into the realm of NFTs, demonstrating the growing trend of integrating Web3 into the airline industry.
